TL;DR: We just activated live news feeds across 252 global sources. Your digital twins now stay current with the same headlines, market shifts, and breaking news that influence real people's decisions. Available now across all workspaces.
What We Built
Your digital twins just got significantly smarter about the world they're simulating.
We've integrated a global news monitoring system that continuously feeds current events into our digital twin models. Instead of simulating responses based on static training data, your twins now factor in:
Live economic context
(inflation concerns, market volatility, supply chain issues)
Breaking regulatory news
(policy changes, compliance updates, trade developments)
Industry-specific events
(food safety incidents, competitive announcements, category trends)
Cultural moments
(seasonal patterns, social movements, major news cycles)
The Technical Details
252 curated news sources across US, Canada, UK, Germany, and Qatar, including top-tier outlets like:
Global breaking news and market-moving developments
International coverage with European regulatory focus
Business intelligence and economic analysis that shapes executive decision-making
Real-time processing with quality filtering—no social media noise or clickbait, just substantive reporting from reliable sources
Smart integration that contextualizes news relevance for different audience segments and industries
Continuous updates so your twins reflect today's reality, not last quarter's assumptions
Why This Matters for Your Research
Before this update, if you tested a food product concept while major supply chain disruptions dominated headlines, your digital twins might miss how those concerns would actually influence consumer responses.
Now? They automatically factor in current economic anxiety, recent food safety discussions, or whatever regulatory changes are actively shaping your category landscape.
Practical impact:
Message tests account for the current news environment your communications will enter
Product concepts get evaluated against today's consumer concerns, not hypothetical clean-slate scenarios
Market entry simulations include recent competitive moves and regulatory discussions
Crisis response testing reflects the broader narrative context stakeholders are already navigating
See It In Action
Your existing workspaces now have access to current-aware digital twins. No setup required, no new processes to learn.
Run the same tests you always do—you'll just get responses that reflect how people actually think right now, informed by the same news cycles and market conditions your real audiences experience daily.
What's Next
This is the first step toward truly dynamic market intelligence. We're already working on:
Industry-specific news weighting (regulatory changes matter more for some categories)
Geographic news prioritization (local events get appropriate emphasis)
Historical trend analysis (understanding how similar news cycles influenced past behavior)
Ready to Test It?
Jump into your workspace and run a concept test. You'll immediately notice more nuanced, contextually-aware responses from your digital twin panels.
Questions about the update? Want to see specific examples of how news context is influencing your audience simulations? Just reach out—we'd love to show you what we built.
As always, we're constantly improving Ditto to give you market research that moves at the speed of your business. This update is live now across all accounts.