How to Validate Go-to-Market Strategy with AI Agents
There is a peculiar optimism that overtakes product marketing teams when they're building a go-to-market strategy. They ...
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Latest updates on synthetic persona technology, market research innovations, and industry insights from the Ditto team.
How to Build an Always-On Voice of Customer Programme with AI Agents
There is a quietly devastating statistic that haunts every product marketing team I've spoken to: the average company co...
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How to Build a Sales Enablement Engine with AI Agents
I want to tell you about a peculiar ritual that takes place in product marketing departments every quarter. A PMM disapp...
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How to Build a Content Marketing Engine with AI Agents
Here's something that's been nagging at me. The content marketing industry generates roughly $600 billion annually, and ...
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Expert Networks Should Be Your Second Call, Not Your First
Expert networks are brilliant. ...
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Customer Segmentation with AI Agents: From Assumption to Evidence
Most buyer personas are fiction. Well-intentioned fiction, granted, with plausible job titles and stock photography and ...
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Top 8 Ways to Use AI Agents for Product Marketing
What if I told you that most product marketing research takes longer to ...
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How to Research Pricing with AI Agents
A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...
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How to Test Product Messaging with AI Agents
Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...
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Competitive Intelligence with AI Agents: From Perception Gap to Finished Battlecard
Sixty-eight percent of sales opportunities are competitive. That statistic, from ...
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How to Validate Product Positioning using AI Agents
Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...
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Using Ditto and Claude Code for Product Marketing
Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...
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User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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How to Start a Successful Startup with Claude Code and Ditto
Most startups fail not because the founders couldn't build the product, but because they built the ...
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Using Ditto and Claude Code for Product Research
Product research has a credibility problem. Not the research itself, but the ...
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Ditto is Cursor for Product Managers
Something peculiar happened in software engineering over the past two years. Developers got superpowers. The rest of us ...
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How to Use Claude Code and Ditto as a Product Manager
Most product decisions are based on vibes. This is the industry's dirty secret...
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AI Founders Use Synthetic Research to Launch Startup in 4 Hours
On Saturday morning, I ran an experiment that I can't quite stop thinking about....
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AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
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Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
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How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
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Introducing the Ditto Consumer Sentiment Tracker
We're excited to launch something we've been quietly building: a live consumer sentiment tracker that updates weekly wit...
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Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
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Best AI Market Research Tools: The 2026 Buyer's Guide
The market research industry is experiencing its biggest transformation in 70 years. In 2026, AI tools can do in hours w...
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Research Without Respondents: The Complete Guide
Every market researcher knows the tension: you need consumer insights tomorrow, but recruiting qualified respondents tak...
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The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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The Framing Effect: How You Ask Changes What People Choose
In the early 1980s, psychologists Amos Tversky and Daniel Kahneman presented people with a scenario:...
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Question Order Effects: How Survey Structure Changes Your Data
In 1948, researchers asked Americans two questions:...
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12 Ways in Which AI Will Change Market Research in 2026
Market research has always had an awkward job. It is expected to be fast, cheap, statistically pristine, globally repres...
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What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...
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Regression to the Mean: Why That Big Win Wasn't What You Think
Your top-performing store manager just increased sales 35% quarter-over-quarter. You promote them to regional manager an...
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Selection Bias: Why Your Survey Respondents Don't Represent Your Market
Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong? ...
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Survivorship Bias: Why Your Data Only Shows the Winners
Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...
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Social Desirability Bias: Why Your Research Data Might Be Lying to You
Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....
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Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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The Ten Levels of Synthetic Personas
A practical classification system for synthetic personas, from prompt-only profiles to interactive multi-agent societies...
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Definitions of Common Terms in Synthetic Market Research
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from ...
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Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
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Synthetic Market Research 101
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market ...
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Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
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Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
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What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
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Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software p...
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Why you might not read this post
Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and t...
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