Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy. Oat milk also makes my coffee taste and foam nicer, which is honestly...
Articles & Insights
Latest updates on synthetic persona technology, market research innovations, and industry insights from the Ditto team.
"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
The Ten Levels of Synthetic Personas
A practical classification system for synthetic personas, from prompt-only profiles to interactive multi-agent societies....
Definitions of Common Terms in Synthetic Market Research
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from engineering, others from statistics, and a few from marketing departme...
Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Aldi", but in a Canadian grocery wrapper. It's cheap, bountiful, and brig...
Synthetic Market Research 101
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market research, at scale, in minutes....
Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-offs, and segment differences before they spend real money (or politic...
Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experiments, scenario simulations - using ...
What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to...
Why you might not read this post
Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and thousands of Instagram posts flood the networks. Daily, we’re talking a...
The Physical Fallacy in Market Research
There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering solutions when psychological ones would work better. Call it the physical fa...
Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for...
What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundam...
The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what they needed. Priority number one. Can't live without it....
Using Digital Twins to Navigate the Fluffy Human Discourse Layer
Ideas don't spread through individual behavior. They spread through conversation....
Why Your Synthetic Consumers Built Simply with ChatGPT Keep Lying to You
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
Testing the 'Tallow Takeover' Trend Against 100 Digital Twins
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a sense of ease when they are outside of their comfort zone—from packing...
Testing Trend Reports Against Our Digital Twins
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming year....
How Synthetic Research Is Changing the Game for Modern Brands
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting months for consumer insights, a handful of forward-thinking companies are g...
Shipping: Real-Time News Integration for Smarter Digital Twins
TL;DR:...