Question 1

What is brand marketing research?

Accepted Answer

Brand marketing research explores how consumers perceive brands, which messages resonate, and how marketing communications can be optimised to improve brand performance.

Question 2

How can brands test messaging before launch?

Accepted Answer

Ditto allows brands to test messaging, positioning, and creative concepts with synthetic consumer panels before committing media budget, with results in hours.

Question 3

What brand elements can be tested?

Accepted Answer

Ditto can test brand positioning, taglines, value propositions, visual identity elements, advertising concepts, and competitive differentiation claims.

Question 4

How does synthetic research compare to focus groups?

Accepted Answer

Synthetic research provides faster, more consistent results at lower cost than traditional focus groups, with the ability to test with larger, more representative panels.

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