What is synthetic market research?

Synthetic market research uses AI-powered personas representing real consumer demographics to gather insights, replacing or augmenting traditional survey respondents.

How do I choose an AI research tool?

Evaluate AI research tools based on persona authenticity, validation methodology, response depth, demographic coverage, and integration with existing workflows.

What does 'research without respondents' mean?

Research without respondents refers to synthetic methodology that generates consumer insights using AI personas rather than recruiting human participants.