Introducing the Ditto Consumer Sentiment Tracker
We're excited to launch something we've been quietly building: a live consumer sentiment tracker that updates weekly wit...
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Tag: Discourse & Culture
Best AI Market Research Tools: The 2026 Buyer's Guide
The market research industry is experiencing its biggest transformation in 70 years. In 2026, AI tools can do in hours w...
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The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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