Question 1

What is CPG brand research?

Accepted Answer

CPG brand research explores how consumers perceive and interact with consumer packaged goods brands, including purchase drivers, competitive positioning, and category dynamics.

Question 2

Which CPG categories does Ditto cover?

Accepted Answer

Ditto covers all major CPG categories including food and beverage, snacks, health and wellness, personal care, household cleaning, and specialty products.

Question 3

How can CPG brands use this research?

Accepted Answer

CPG brands use this research to refine positioning, develop new products, optimise pricing and packaging, improve messaging, and identify competitive opportunities.

Question 4

Can Ditto research my specific brand?

Accepted Answer

Yes. Ditto can run custom brand research studies on your specific brand, competitors, and category dynamics with results delivered in hours.

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