Question 1

What drives snack purchase decisions?

Accepted Answer

Snack purchases are driven by occasion (hunger, craving, boredom), taste preference, convenience, health considerations, and in-store impulse triggers.

Question 2

How do consumers balance health and indulgence in snacks?

Accepted Answer

Consumers often segment their snacking - choosing better-for-you options for daily consumption while reserving indulgent snacks for treat occasions.

Question 3

What snack flavours are trending?

Accepted Answer

Trending flavours include bold and spicy profiles, global flavour influences, sweet-heat combinations, and familiar flavours in new formats.

Question 4

How important is pack size in snacks?

Accepted Answer

Pack size significantly impacts purchase, with portion-controlled options growing for health-conscious consumers while larger formats serve family and sharing occasions.

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