Question 1

How do I get honest product feedback?

Accepted Answer

Effective feedback requires removing social pressure and enabling candid responses. Anonymous synthetic research often surfaces criticisms users hesitate to share directly with brands.

Question 2

What makes product feedback actionable?

Accepted Answer

Actionable feedback is specific, contextualised, and connected to user motivations. Understanding 'why' behind reactions enables prioritisation and solution development.

Question 3

How often should I gather product feedback?

Accepted Answer

Continuous feedback beats periodic studies. Regular pulse checks identify emerging issues and validate improvements. Synthetic research makes frequent feedback economically viable.

Question 4

Can I test product concepts before building?

Accepted Answer

Yes. Concept testing with synthetic panels enables validation of features, positioning, and user experience before development investment. Early feedback prevents costly pivots later.

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