Question Order Effects: How Survey Structure Changes Your Data
In 1948, researchers asked Americans two questions:...
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Tag: Messaging & Positioning
Selection Bias: Why Your Survey Respondents Don't Represent Your Market
Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong? ...
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Survivorship Bias: Why Your Data Only Shows the Winners
Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...
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Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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