The Framing Effect: How You Ask Changes What People Choose
In the early 1980s, psychologists Amos Tversky and Daniel Kahneman presented people with a scenario:...
Read ArticleArticles & Insights
Tag: Research Bias
Question Order Effects: How Survey Structure Changes Your Data
In 1948, researchers asked Americans two questions:...
Read Article
Selection Bias: Why Your Survey Respondents Don't Represent Your Market
Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong? ...
Read Article
Survivorship Bias: Why Your Data Only Shows the Winners
Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...
Read Article