Introducing the Ditto Consumer Sentiment Tracker
We're excited to launch something we've been quietly building: a live consumer sentiment tracker that updates weekly wit...
Read ArticleArticles & Insights
Tag: Use Cases
Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
Read Article
Best AI Market Research Tools: The 2026 Buyer's Guide
The market research industry is experiencing its biggest transformation in 70 years. In 2026, AI tools can do in hours w...
Read Article
Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....
Read Article
"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
Read Article
Testing Messaging for NoFrills
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Ald...
Read Article
Synthetic Market Research 101
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market ...
Read Article
Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
Read Article
Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
Read Article