See Clearly.
Decide Confidently.

ChatGPT guesses the next word based on the word that came before it. Digital twins are built on facts—starting with census data, market structure, cultural context, media consumption patterns, and economic realities. We create statistically grounded simulations of real populations, not word predictions.

A Synthetic Persona Panel is a simulated audience that mirrors a real population. We combine official statistics with behavior, culture, media, and price context so the twins respond like real people—at speed and scale.

Traditional panels are slow, expensive, and episodic. Digital twins are always‑on, so teams can iterate daily, compare markets side‑by‑side, and make decisions in days—not weeks.

Concepts, messages, headlines, pack designs, RTBs/claims, naming options, creative variants, pricing/offer tests, and more. You can also bring segment definitions or customer data to condition the twins.

Most concept or message tests return results in minutes. Large multi‑market testbeds may take longer depending on scope.

Currently: USA, Canada, UK, France, Germany, Spain, Italy, Turkey, Poland, Japan, South Korea, India, Mexico, Brazil.

Yes. We build constrained twins (e.g., by role, industry, firmographics) and validate against any signals you can share (pipeline mix, win/loss, CRM cohorts). For ultra‑narrow groups, we emphasize repeatability and human bridge options.

We run generalization checks, test–retest stability, wording sensitivity analyses, and alignment to real‑world signals (e.g., sentiment, share movements). EY Americas found 95% correlation with traditional research.

Absolutely. For regulated or high‑stakes decisions, add our Human Bridge step: a small targeted human read to confirm directionality before you ship.

We minimize drift by constraining tasks, enforcing reasoning scaffolds, and scoring against rubrics. We show traceable rationales and segment‑level drivers so you can audit the "why," not just the score.

Clear scores and ranks, segment breakdowns, rationales/commentary, and a concise decision brief (what to keep, cut, change). Multi‑market runs include country comparisons.

Yes. We securely upload segment definitions, CRM cohorts, or past research summaries. We use them to condition twins or evaluate against your proprietary segments.

Legal compliance questions requiring jurisdiction‑specific legal advice, safety‑critical UX without human validation, ultra‑novel stimuli with no grounding context, or claims requiring lab measurement. For these, use our Human Bridge or traditional research.

We use your uploads to run your tests and improve your private workspace performance. We do not sell your data or use it to train public models. Full DPAs and NDAs available.

Contact us to discuss your specific research needs. We'll work with you to design a solution that fits your team's requirements and timeline.

Typically by workspace (users/markets) plus usage (volume of tests). Pilots are fixed‑fee. Enterprise packages include dedicated support and custom twin development.