Do Swing Voters Want Boring Politicians?
Here's something that surprised me: I asked swing state voters what they want from Republican candidates in 2026, and every single one of them said some version of the same thing. They want ...
Synthetic Market Research Studies & Consumer Insights
Write-ups and insights from select synthetic market research studies
Explore our library of synthetic market research studies
Real consumer insights generated in minutes, not months. Each study features responses from AI personas built on census data, demographic research, and behavioral patterns, delivering findings that correlate 95% with traditional research methods.
From craft beer preferences in Canada to voter sentiment in swing states, these studies demonstrate how brands, campaigns, and product teams use Ditto to understand their audiences. Browse studies across CPG, beverages, skincare, political research, and dozens of other categories. Every study includes verbatim consumer quotes, demographic breakdowns, and actionable insights you can apply to your own research challenges.
Can Iowa's Auditor Run the Machine? Midwest Voters Weigh In
Here's something that's been nagging at me. Rob Sand, Iowa's State Auditor, is making a run for Governor in 2026 against Kim Reynolds. And the question everyone seems to be asking is: can a ...
Do Voters Trust Veteran Candidates? Swing State Answers
Here's something that's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veteran candidates everywhere these days, particularly prog...
Why Canadians Need Receipts Not Vibes When Renting Cars From Strangers
Here's something that's been rattling around in my head: Turo has been around for over a decade now, positioning itself as the 'Airbnb for cars'. The concept is dead simple. Instead of queue...
Why Instacart Users Want Pricing Before They Start Shopping
Here's something that's been nagging at me. Grocery delivery apps have been around for years now, and yet every time I use one, I find myself doing mental maths right until the final checkou...
Do UK Businesses Trust Embedded Payments?
Here is something that has been bugging me about B2B fintech....
What UK Professionals Really Want From Payment Platforms
Right, so. I asked 6 UK business professionals about payment platforms and ...
What Suburban Voters Want: Stay Moderate, Show Receipts
There's a consulting class debate that never ends: should Democratic candidates in competitive suburban districts move left to energise the base, or stay moderate to win swing voters? I've s...
Why Voters Split Tickets: Lessons From North Carolina 2024
In 2024, North Carolina voters elected a Democratic governor while simultaneously voting for Donald Trump for president. This wasn't a fluke or an accident. It was deliberate ticket-splittin...
Election Denial Is Disqualifying: What Voters Want in a Secretary of State
Here's a phrase that came up repeatedly in my research with voters about Secretary of State races: "Boring is good." Voters want election administrators who keep their heads down, run the pr...
What Voters Really Think About Healthcare Messaging
Here's something that keeps coming up in political strategy conversations: Democrats run healthcare ads warning about Republican cuts, and the response from persuadable voters is... mostly i...
Tariffs Are "A Tax With a Flag On It": What Fiscal Conservatives Really Think
Here's a phrase that came up repeatedly in my research with fiscal conservatives: "Tariffs are a tax with a flag on it." That was Omar, a 39-year-old surgical technologist in Oklahoma, and h...
Does "Heirloom" Still Mean Anything on Snack Bags?
"Your favourite childhood snacks made better." It is the kind of tagline that either makes you reach for your wallet or roll your eyes. I ran a study with six American consumers to find out ...
What Makes a Burger Worth the Premium Price?
There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
UK Consumers on Organic Veg Boxes: The £18 Ceiling
Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
Texas Suburban Voters to Democrats: "Show Me You Understand My Commute"
Texas Democrats just made history by fielding candidates in every race on the 2026 ballot. But can they win? That depends on what they say when they knock on suburban doors....
GOP Primary Voters on Fiscal Conservatism vs Trump Loyalty - The Split Is Real
The 2026 Republican primaries will test a fundamental tension in the GOP coalition: fiscal conservatism versus Trump loyalty. Which matters more to primary voters?...
"Protecting Democracy" Messaging Is Landing Differently Than Democrats Expect
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....
Progressive Voters Are Ready to Volunteer - But They Have Conditions
The 2026 midterms are shaping up to be pivotal. Democrats need volunteers. Progressives are motivated. But here's what our research reveals: they're done with performative politics....
What Voters Really Think About Jonathan Nez
I got curious about something. Jonathan Nez, the former Navajo Nation President, is running for Congress in Arizona's 2nd District. If elected, he'd be the first Native American to represent...
Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
The Best Bourbon Distillery Nobody Knows About
Heaven Hill is the best distillery most people haven't heard of. That's either a problem or an opportunity, depending how you look at it....
Why Kombucha Buyers Care More About Taste Than Gut Health
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
What Happens When Big Beer Buys Craft Beer
It's complicated. Like finding out your favourite indie band signed to a major label. The music might still be good, but something changed....
Why Eco-Friendly Claims Don't Work Anymore
Every brand claims to be green now. The problem is, consumers have noticed....
Why Mass-Market Beer Can't Become Premium Beer
Bud Light is what your dad drank. For some people, that's loyalty. For others, it's inertia. The line between heritage and habit is thinner than you'd think....
Why Collagen Claims Don't Build Trust Anymore
The supplement aisle is drowning in collagen. Every brand has it now. So what makes one collagen supplement worth buying over another?...
Why Clean Labels Don't Sell Protein Bars Anymore
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
Why Allergen-Free Snacks Have a Taste Problem
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Why Do Canadians Import Water From Italy?
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
Does Maple Water Need Sugar? Canadians Say No
Maple water is having a moment. Or at least, it's ...
Salt Is a Commodity. Heritage Doesn't Change That.
I'll be honest - I never thought I'd have strong feelings about salt. It's the most basic ingredient in any kitchen, a commodity that's been traded for thousands of years. You sprinkle it on...
What Would Actually Get Meat-Eaters to Try Plant-Based?
I eat meat. Most of my friends eat meat. And I've watched the plant-based category pour billions of dollars into convincing people like us to switch - bold packaging redesigns, celebrity ath...
Stevia Sodas: The Aftertaste Problem No Marketing Can Fix
I've genuinely tried to like stevia sodas. The pitch sounds compelling on paper: natural sweetener, no aspartame, no sucralose, just plant-derived sweetness from a South American shrub. But ...
Grain-Free Tortillas: Why Texture Beats Heritage Stories
Grain-free tortillas are having a moment. Almond flour, cassava, cauliflower - the gluten-free and paleo communities have created real demand for alternatives to traditional corn and flour t...
Protein Bars: Ditch the Cheeky Taglines, Lead with Macros
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
Sports Drinks: Sodium Content Beats Clean-Label Claims
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
Plant Milk: Protein Is a Tiebreaker, Not a Driver
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
Cooking Content: Weeknight Applicability Drives Conversion
I have a confession: I save way more recipes than I actually cook. My Pinterest boards are overflowing with gorgeous food photography. My YouTube watch later queue is packed with cooking vid...
Fast-Casual Mexican: Operational Excellence Beats Protein Claims
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...
Sustainable Cleaning: Effectiveness First, Then Price, Then Planet
I want to care about plastic waste. I really do. Those photos of sea turtles trapped in six-pack rings hit me in the gut every single time I see them. The statistics about microplastics in t...
Real Fruit Sparkling Water: Premium Niche, Not Everyday Choice
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...
KIND Snacks: Whole Nuts Signal Trust, But Check the Back Label
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
Beyond Meat: Crumbles Win, Patties Disappoint
I've been tracking plant-based meat for years now - the early hype cycle, the IPO mania, the pandemic surge, and now the inevitable reality check. Beyond Meat went from being the most exciti...
Protein Bars: Macros Beat Marketing Badges
GoMacro has built a brand on certifications - organic, vegan, non-GMO, gluten-free, kosher, the works. Plus a heartwarming mother-daughter founder story and "cleaner" positioning. The packag...
Biotech Skincare: Show Your Work, Not Your Buzzwords
"Biotech-derived." "Lab-grown ingredients." "Fermentation-powered skincare." These phrases are everywhere in premium beauty now. Brands like Biossance have built entire product lines around ...
Superfood Skincare: Ingredient Education Creates Engaged Customers
"Superfood" skincare is everywhere. Brands like Youth to the People have built entire product lines around the promise that kale, spinach, and green tea can transform your skin. The aestheti...
Online Supplements: Price and Selection Trump Brand Loyalty
Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...
Celebrity Tequila: Authenticity Signals Matter More Than Fame
Dwayne "The Rock" Johnson's Teremana has become one of the fastest-growing tequila brands in America. The story is compelling: a genuinely involved celebrity founder, small-batch production,...