We asked 6 consumers about Moon Juice. Here's what they said.
About This Research
Using Ditto's synthetic research, we recruited 6 AI personas representing target consumers.
Question 1
Dana Perez, 33: "Proof beats pitch. I treat wellness brands like any other product claim - show receipts or get out of my cart. Maybe it’s the cold snap talking, but my bar is high. Full formula transparency: exact mg, standardized extracts, no “proprietary blends.” If I can’t see dose and ratio, I assume sprinkle"
Celina Wolfe, 37: "Short version: I don’t trust wellness hype. If it smells like a miracle, I pass. Money is tight and it’s freezing out, so I’m not driving across town for snake oil. What I look for, every time: Plain claims you can measure. Not detox. Not reset. Not fix-everything. Full ingredients with amounts. No"
Question 2
Dana Perez, 33: "Short answer: proof and convenience. If it’s mostly vibes and pretty jars, I’m not paying Greensboro mortgage money for powdered fairy dust. What would actually make me spend $30-50 monthly: Clinical clarity - exact doses listed, no “proprietary blend” fog. Forms that actually absorb, not the chal"
Christopher Espana, 45: "Short answer: I only pay that when I can feel it and the math checks out. What would push me to spend $30-50: - Felt results in 10-14 days - better sleep start to finish, steadier morning energy on cold days like today, less tightness after a jog. If I don’t feel it, I’m out. - Clear label I can tr"
Question 3
Christopher Espana, 45: "First thing that pops in my head is a fancy label on powders, gummies, and mushroom coffee at the end cap. Big promises about stress and focus, small print on the back. I don’t really trust it by default. Feels like marketing more than results. If I can’t explain in plain words what it does, I skip "
Dana Perez, 33: "First thought: marketing with a side of fairy dust. Trust? Not by default. If a label screams calm and focus but hides behind "proprietary blends" and micro-doses, it lands in my mental folder next to detox teas and crystal water - cute cuento, low signal. I’ve tested a couple things out of curiosit"
Key Takeaways
This research reveals consumer insights about adaptogens wellness.