Research Studies

Tag: Synthetic Research

Synthetic Research Studies

Synthetic research represents a fundamental shift in how we understand consumers. These studies use AI-powered personas grounded in real demographic and behavioural data to generate insights in minutes rather than weeks.

From ethical teen market research to rapid concept testing, synthetic research delivers statistically robust insights without the traditional constraints of panel recruitment, consent complexity, or geographic limitations.

What You'll Discover

AI-powered consumer personas based on census data
Research results in minutes, not weeks
Ethical alternative for sensitive demographics
95% correlation with traditional research methods

Discover how synthetic research is transforming consumer insights.

FAQ

What is synthetic research?

Synthetic research uses AI-powered personas grounded in real demographic and behavioural data to simulate consumer responses. Each persona has defined characteristics and responds consistently based on their profile.

How accurate is synthetic research?

EY validated 95% correlation between synthetic research responses and traditional market research outcomes. The methodology is particularly strong for attitudinal and preference-based research.

When should I use synthetic research?

Synthetic research excels for rapid concept testing, sensitive demographics (like teens), early-stage validation, and situations requiring quick iteration. It complements rather than replaces deep qualitative research.

Is synthetic research ethical?

Yes. Synthetic research eliminates concerns around consent, data privacy, and power imbalances inherent in researching vulnerable populations. No real individuals are surveyed or have their data collected.