Tag: Consumer Behaviour
Understanding why consumers buy what they buy is the foundation of effective marketing. Ditto's Consumer Behaviour research uses synthetic consumer panels to uncover the real motivations, barriers, and decision triggers that drive purchasing behaviour across categories.
These studies go beyond stated preferences to reveal actual decision-making patterns. From impulse purchases to considered buying journeys, each study features verbatim consumer quotes, demographic breakdowns, and actionable insights for brand teams.
What You'll Discover
Explore our consumer behaviour studies below, or book a demo to run your own consumer panel.
Here's something that's been rattling around in my head: Turo has been around for over a decade now, positioning itself as the 'Airbnb for cars'. The concept is dead simple. Instead of queue...
Here's something that's been nagging at me. Grocery delivery apps have been around for years now, and yet every time I use one, I find myself doing mental maths right until the final checkou...
Here is something that has been bugging me about B2B fintech....
Right, so. I asked 6 UK business professionals about payment platforms and ...
"Your favourite childhood snacks made better." It is the kind of tagline that either makes you reach for your wallet or roll your eyes. I ran a study with six American consumers to find out ...
There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
Heaven Hill is the best distillery most people haven't heard of. That's either a problem or an opportunity, depending how you look at it....
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
It's complicated. Like finding out your favourite indie band signed to a major label. The music might still be good, but something changed....
Every brand claims to be green now. The problem is, consumers have noticed....
Bud Light is what your dad drank. For some people, that's loyalty. For others, it's inertia. The line between heritage and habit is thinner than you'd think....
The supplement aisle is drowning in collagen. Every brand has it now. So what makes one collagen supplement worth buying over another?...
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
Maple water is having a moment. Or at least, it's ...
I'll be honest - I never thought I'd have strong feelings about salt. It's the most basic ingredient in any kitchen, a commodity that's been traded for thousands of years. You sprinkle it on...
I eat meat. Most of my friends eat meat. And I've watched the plant-based category pour billions of dollars into convincing people like us to switch - bold packaging redesigns, celebrity ath...
I've genuinely tried to like stevia sodas. The pitch sounds compelling on paper: natural sweetener, no aspartame, no sucralose, just plant-derived sweetness from a South American shrub. But ...
Grain-free tortillas are having a moment. Almond flour, cassava, cauliflower - the gluten-free and paleo communities have created real demand for alternatives to traditional corn and flour t...
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
I have a confession: I save way more recipes than I actually cook. My Pinterest boards are overflowing with gorgeous food photography. My YouTube watch later queue is packed with cooking vid...
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...
I want to care about plastic waste. I really do. Those photos of sea turtles trapped in six-pack rings hit me in the gut every single time I see them. The statistics about microplastics in t...
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
I've been tracking plant-based meat for years now - the early hype cycle, the IPO mania, the pandemic surge, and now the inevitable reality check. Beyond Meat went from being the most exciti...
GoMacro has built a brand on certifications - organic, vegan, non-GMO, gluten-free, kosher, the works. Plus a heartwarming mother-daughter founder story and "cleaner" positioning. The packag...
"Biotech-derived." "Lab-grown ingredients." "Fermentation-powered skincare." These phrases are everywhere in premium beauty now. Brands like Biossance have built entire product lines around ...
"Superfood" skincare is everywhere. Brands like Youth to the People have built entire product lines around the promise that kale, spinach, and green tea can transform your skin. The aestheti...
Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...
Dwayne "The Rock" Johnson's Teremana has become one of the fastest-growing tequila brands in America. The story is compelling: a genuinely involved celebrity founder, small-batch production,...