Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
Research Studies
Tag: Beverages
Beverage Industry Research Studies
The beverage category spans everything from functional drinks to craft alcohol, each with distinct consumer motivations and purchase dynamics. Ditto's Beverage research reveals how consumers navigate this diverse category and what drives their choices.
These studies cover alcoholic and non-alcoholic beverages, functional drinks, water, juice, kombucha, and emerging categories. Each study explores occasion-based consumption, flavour preferences, health considerations, and brand positioning in this competitive space.
What You'll Discover
- How consumers choose beverages for different occasions
- Functional benefit claims that drive purchase in beverages
- Premium vs value positioning and price sensitivity
- Flavour innovation and emerging category trends
Explore our beverage studies below, or book a demo to research your category.
Why Kombucha Buyers Care More About Taste Than Gut Health
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
Why Do Canadians Import Water From Italy?
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
Does Maple Water Need Sugar? Canadians Say No
Maple water is having a moment. Or at least, it's ...
Stevia Sodas: The Aftertaste Problem No Marketing Can Fix
I've genuinely tried to like stevia sodas. The pitch sounds compelling on paper: natural sweetener, no aspartame, no sucralose, just plant-derived sweetness from a South American shrub. But ...
Sports Drinks: Sodium Content Beats Clean-Label Claims
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
Plant Milk: Protein Is a Tiebreaker, Not a Driver
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
Real Fruit Sparkling Water: Premium Niche, Not Everyday Choice
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...