Do Swing Voters Want Boring Politicians?
Here's something that surprised me: I asked swing state voters what they want from Republican candidates in 2026, and every single one of them said some version of the same thing. They want ...
Research Studies
Tag: Republican
Republican Campaign Research
Successful Republican campaigns balance base enthusiasm with suburban appeal. These studies explore how conservative, moderate, and independent voters respond to Republican candidates, policies, and messaging strategies.
From economic policy and border security to fiscal conservatism, each study reveals which frames work and which backfire. You'll find insights on rural base voters, suburban swing districts, and the independents who decide competitive races.
What You'll Discover
- How to frame conservative policies for suburban moderates
- Which economic and security messages drive turnout
- What independents and soft Republicans want to hear
- Candidate positioning that holds the base while expanding appeal
Explore Republican campaign research below, or test your own messaging with Ditto.
Tariffs Are "A Tax With a Flag On It": What Fiscal Conservatives Really Think
Here's a phrase that came up repeatedly in my research with fiscal conservatives: "Tariffs are a tax with a flag on it." That was Omar, a 39-year-old surgical technologist in Oklahoma, and h...
GOP Primary Voters on Fiscal Conservatism vs Trump Loyalty - The Split Is Real
The 2026 Republican primaries will test a fundamental tension in the GOP coalition: fiscal conservatism versus Trump loyalty. Which matters more to primary voters?...