Do Swing Voters Want Boring Politicians?
Here's something that surprised me: I asked swing state voters what they want from Republican candidates in 2026, and every single one of them said some version of the same thing. They want ...
Research Studies
Tag: Swing Voters
Swing Voter Research
In close elections, swing voters are everything. These persuadable, often cross-pressured voters hold views from both parties and can break either way. These studies explore what actually moves swing voters and what messaging falls flat.
Swing voters aren't low-information. They're often cross-pressured: fiscally conservative but socially moderate, or economically populist but culturally traditional. Understanding their competing priorities is key to winning them.
What You'll Discover
- What issues and frames move undecided voters
- How cross-pressured voters weigh competing priorities
- Which candidate qualities matter most to persuadables
- Why some swing voters wait until the last minute to decide
Explore swing voter research below, or test your persuasion messaging with Ditto.
Do Voters Trust Veteran Candidates? Swing State Answers
Here's something that's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veteran candidates everywhere these days, particularly prog...
"Protecting Democracy" Messaging Is Landing Differently Than Democrats Expect
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....