Tag: UX Research
Great user experience is invisible when it works and infuriating when it doesn't. These studies explore how users actually interact with digital products, where friction occurs, and what design decisions drive satisfaction.
From transit app failures to insurance comparison frustrations, understand the specific UX patterns that delight or disappoint users across digital experiences.
What You'll Discover
Understand how users actually experience your digital products.
FAQ
What is UX research?
UX research systematically explores how users interact with products, identifying friction points, understanding mental models, and informing design decisions that improve user satisfaction.
How does UX research differ from user research?
UX research focuses specifically on the experience of using a product, while user research may address broader questions about user needs, preferences, and contexts beyond the product itself.
What UX issues are most common?
Common issues include unclear navigation, overwhelming information architecture, poor error handling, slow performance, and mismatches between user expectations and product behaviour.
Can synthetic research support UX work?
Yes. Synthetic panels can evaluate design concepts, test information architecture, assess copy and messaging, and identify potential usability concerns before development investment.
"The whole thing felt like a stress test I didn't sign up for." That is Daniel, a 41-year-old Syracuse resident explaining his mortgage application experience. And in this cold, he had zero ...
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"I don't like BNPL. It makes me buy more because small payments look easy." That is Nicole, a 41-year-old sales manager in Austin, explaining why she avoids buy now pay later services despit...
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"Most tools look cute in a demo and then trip over daily use." That is Marsha, a 45-year-old school counselor in California, explaining why she is skeptical about switching collaboration too...
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"Reliability and total door-to-door time beat price and green points most days." That is Yolanda, a 43-year-old project manager in Chandler, Arizona, explaining what would actually make her ...
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"Gimmick, nine times out of ten." That is a direct quote from a participant in this study, and honestly, it sums up how UK consumers feel about insurance comparison sites right now....
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