Research Studies
Tag: Methodology
Research Methodology
Understanding how synthetic research works is essential for trusting the results. These articles explain the science behind Ditto's methodology, from persona calibration to response validation.
We believe in transparency. These pieces cover how synthetic personas are built, how they generate authentic responses, and how their outputs compare to traditional research methods. No black boxes here.
What You'll Discover
- How synthetic personas are calibrated on real consumer data
- Validation studies comparing synthetic vs traditional research
- Best practices for designing effective synthetic studies
- Technical deep dives into AI persona architecture
Explore our methodology content below to understand the science behind synthetic consumer research.
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