Is this research only useful for Democratic campaigns?

While tagged for Democratic campaigns, these studies reveal how all voter segments think. Republican campaigns can use them to understand opponent messaging and identify vulnerabilities.

What voter segments are covered?

Studies cover progressive base voters, moderate Democrats, independents, suburban voters, young voters, and Obama-Trump swing voters who are potentially persuadable.

How current is this research?

Studies are conducted on an ongoing basis using current events and messaging. Each study is dated, and insights reflect voter sentiment at the time of research.

Research Studies

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Democratic Campaign Research

Winning Democratic campaigns understand their coalition: energising the base while persuading independents. These studies explore how progressive, moderate, and swing voters respond to Democratic candidates, policies, and campaign messages.

From healthcare and climate to economic messaging, each study reveals what language lands and what falls flat. You'll find insights on suburban voters, young progressives, and the persuadable middle that decides close races.

What You'll Discover