Does "Heirloom" Still Mean Anything on Snack Bags?
"Your favourite childhood snacks made better." It is the kind of tagline that either makes you reach for your wallet or roll your eyes. I ran a study with six American consumers to find out ...
Research Studies
Tag: CPG Brand Research
CPG Brand Research Studies
Consumer packaged goods brands compete on shelf space, mindshare, and loyalty. Ditto's CPG Brand Research uses synthetic consumer panels to uncover how shoppers actually perceive brands, what drives trial and repeat purchase, and where competitive opportunities exist.
These studies cover the full spectrum of CPG categories from food and beverage to personal care and household products. Each study provides brand-specific insights, category dynamics, and competitive positioning analysis with verbatim consumer quotes.
What You'll Discover
- How consumers perceive your brand vs competitors in the category
- Purchase drivers, barriers to trial, and loyalty factors
- Category trends and white space opportunities
- Pricing, packaging, and messaging effectiveness
Explore our CPG brand studies below, or book a demo to research your own brand.
What Makes a Burger Worth the Premium Price?
There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
The Best Bourbon Distillery Nobody Knows About
Heaven Hill is the best distillery most people haven't heard of. That's either a problem or an opportunity, depending how you look at it....
Why Kombucha Buyers Care More About Taste Than Gut Health
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
What Happens When Big Beer Buys Craft Beer
It's complicated. Like finding out your favourite indie band signed to a major label. The music might still be good, but something changed....
Why Eco-Friendly Claims Don't Work Anymore
Every brand claims to be green now. The problem is, consumers have noticed....
Why Mass-Market Beer Can't Become Premium Beer
Bud Light is what your dad drank. For some people, that's loyalty. For others, it's inertia. The line between heritage and habit is thinner than you'd think....
Why Collagen Claims Don't Build Trust Anymore
The supplement aisle is drowning in collagen. Every brand has it now. So what makes one collagen supplement worth buying over another?...
Why Clean Labels Don't Sell Protein Bars Anymore
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
Why Allergen-Free Snacks Have a Taste Problem
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Why Do Canadians Import Water From Italy?
Here's something that's been bugging me: Ontario sits on one-fifth of the world's freshwater. ...
Does Maple Water Need Sugar? Canadians Say No
Maple water is having a moment. Or at least, it's ...
Salt Is a Commodity. Heritage Doesn't Change That.
I'll be honest - I never thought I'd have strong feelings about salt. It's the most basic ingredient in any kitchen, a commodity that's been traded for thousands of years. You sprinkle it on...
What Would Actually Get Meat-Eaters to Try Plant-Based?
I eat meat. Most of my friends eat meat. And I've watched the plant-based category pour billions of dollars into convincing people like us to switch - bold packaging redesigns, celebrity ath...
Stevia Sodas: The Aftertaste Problem No Marketing Can Fix
I've genuinely tried to like stevia sodas. The pitch sounds compelling on paper: natural sweetener, no aspartame, no sucralose, just plant-derived sweetness from a South American shrub. But ...
Grain-Free Tortillas: Why Texture Beats Heritage Stories
Grain-free tortillas are having a moment. Almond flour, cassava, cauliflower - the gluten-free and paleo communities have created real demand for alternatives to traditional corn and flour t...
Protein Bars: Ditch the Cheeky Taglines, Lead with Macros
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
Sports Drinks: Sodium Content Beats Clean-Label Claims
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
Plant Milk: Protein Is a Tiebreaker, Not a Driver
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
Cooking Content: Weeknight Applicability Drives Conversion
I have a confession: I save way more recipes than I actually cook. My Pinterest boards are overflowing with gorgeous food photography. My YouTube watch later queue is packed with cooking vid...
Fast-Casual Mexican: Operational Excellence Beats Protein Claims
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...
Sustainable Cleaning: Effectiveness First, Then Price, Then Planet
I want to care about plastic waste. I really do. Those photos of sea turtles trapped in six-pack rings hit me in the gut every single time I see them. The statistics about microplastics in t...
Real Fruit Sparkling Water: Premium Niche, Not Everyday Choice
Spindrift has carved out a premium position in the sparkling water category with "real squeezed fruit" - actual juice rather than "natural flavours." The positioning is clever: transparent, ...
KIND Snacks: Whole Nuts Signal Trust, But Check the Back Label
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
Beyond Meat: Crumbles Win, Patties Disappoint
I've been tracking plant-based meat for years now - the early hype cycle, the IPO mania, the pandemic surge, and now the inevitable reality check. Beyond Meat went from being the most exciti...
Protein Bars: Macros Beat Marketing Badges
GoMacro has built a brand on certifications - organic, vegan, non-GMO, gluten-free, kosher, the works. Plus a heartwarming mother-daughter founder story and "cleaner" positioning. The packag...
Biotech Skincare: Show Your Work, Not Your Buzzwords
"Biotech-derived." "Lab-grown ingredients." "Fermentation-powered skincare." These phrases are everywhere in premium beauty now. Brands like Biossance have built entire product lines around ...
Superfood Skincare: Ingredient Education Creates Engaged Customers
"Superfood" skincare is everywhere. Brands like Youth to the People have built entire product lines around the promise that kale, spinach, and green tea can transform your skin. The aestheti...
Online Supplements: Price and Selection Trump Brand Loyalty
Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...
Celebrity Tequila: Authenticity Signals Matter More Than Fame
Dwayne "The Rock" Johnson's Teremana has become one of the fastest-growing tequila brands in America. The story is compelling: a genuinely involved celebrity founder, small-batch production,...