Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Research Studies
Tag: Health & Wellness
UK Consumers on Organic Veg Boxes: The £18 Ceiling
Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...
Why Zero-Sugar Water Is Still a Niche Product
No sugar. No sweeteners. No nonsense. That's Hint's entire value proposition. But is it enough?...
Why Kombucha Buyers Care More About Taste Than Gut Health
Here's a confession: I buy Health-Ade because it tastes good. The gut health stuff? That's a bonus I tell myself about afterwards....
Why Collagen Claims Don't Build Trust Anymore
The supplement aisle is drowning in collagen. Every brand has it now. So what makes one collagen supplement worth buying over another?...
Why Clean Labels Don't Sell Protein Bars Anymore
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
Why Allergen-Free Snacks Have a Taste Problem
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Sports Drinks: Sodium Content Beats Clean-Label Claims
BODYARMOR has been making a big marketing push with "clean label" claims - coconut water base, no artificial colors, natural flavours, the whole natural sports drink positioning. It's a dire...
KIND Snacks: Whole Nuts Signal Trust, But Check the Back Label
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
Online Supplements: Price and Selection Trump Brand Loyalty
Store-brand vitamins used to be an afterthought - the generic option you grabbed when you forgot your preferred brand. But the market has shifted dramatically. Major retailers are investing ...