The Best Bourbon Distillery Nobody Knows About
Heaven Hill is the best distillery most people haven't heard of. That's either a problem or an opportunity, depending how you look at it....
Research Studies
Tag: Brand Marketing
Brand Marketing Research Studies
Effective brand marketing requires understanding how consumers actually perceive your brand, not how you hope they do. Ditto's Brand Marketing research tests positioning, messaging, and creative concepts with synthetic consumer panels before you commit budget.
These studies cover brand positioning, messaging effectiveness, competitive differentiation, and marketing communications across categories. Each study reveals which brand elements resonate with target consumers and where opportunities exist to strengthen perception.
What You'll Discover
- How target consumers actually perceive your brand positioning
- Which messaging frameworks and claims resonate most
- Competitive differentiation and white space opportunities
- Creative concept testing and communications optimisation
Explore our brand marketing studies below, or book a demo to test your brand strategy.
What Happens When Big Beer Buys Craft Beer
It's complicated. Like finding out your favourite indie band signed to a major label. The music might still be good, but something changed....
Why Mass-Market Beer Can't Become Premium Beer
Bud Light is what your dad drank. For some people, that's loyalty. For others, it's inertia. The line between heritage and habit is thinner than you'd think....
Salt Is a Commodity. Heritage Doesn't Change That.
I'll be honest - I never thought I'd have strong feelings about salt. It's the most basic ingredient in any kitchen, a commodity that's been traded for thousands of years. You sprinkle it on...
Protein Bars: Ditch the Cheeky Taglines, Lead with Macros
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
Cooking Content: Weeknight Applicability Drives Conversion
I have a confession: I save way more recipes than I actually cook. My Pinterest boards are overflowing with gorgeous food photography. My YouTube watch later queue is packed with cooking vid...
Celebrity Tequila: Authenticity Signals Matter More Than Fame
Dwayne "The Rock" Johnson's Teremana has become one of the fastest-growing tequila brands in America. The story is compelling: a genuinely involved celebrity founder, small-batch production,...