Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Research Studies
Tag: Sustainability
Why Eco-Friendly Claims Don't Work Anymore
Every brand claims to be green now. The problem is, consumers have noticed....
Sustainable Cleaning: Effectiveness First, Then Price, Then Planet
I want to care about plastic waste. I really do. Those photos of sea turtles trapped in six-pack rings hit me in the gut every single time I see them. The statistics about microplastics in t...