Tag: Campaign Messaging
The right message wins elections. The wrong message wastes millions. These studies test real campaign messages against synthetic voter panels to reveal what language resonates, what falls flat, and what backfires.
From policy framing to attack ads, each study shows how voters actually respond, not how consultants think they'll respond. You'll find verbatim reactions, emotional triggers, and the specific words that move persuadable voters.
What You'll Discover
Explore messaging research below, or test your own campaign messages with Ditto.
Jon Ossoff won his Senate seat in 2021 by the skin of his teeth during one of the most watched elections in American history. Now he has to do it again. So what do Georgia voters actually th...
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Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
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The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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Texas Republicans are heading into 2026 with a primary that could reshape the state's political identity. John Cornyn, the veteran senator seeking reelection, faces a challenge from Ken Paxt...
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Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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