Do Swing Voters Want Boring Politicians?
Here's something that surprised me: I asked swing state voters what they want from Republican candidates in 2026, and every single one of them said some version of the same thing. They want ...
Research Studies
Tag: Campaign Messaging
Campaign Messaging Research
The right message wins elections. The wrong message wastes millions. These studies test real campaign messages against synthetic voter panels to reveal what language resonates, what falls flat, and what backfires.
From policy framing to attack ads, each study shows how voters actually respond, not how consultants think they'll respond. You'll find verbatim reactions, emotional triggers, and the specific words that move persuadable voters.
What You'll Discover
- Which message frames resonate with different voter segments
- How to talk about policy without losing persuadables
- What language triggers backlash vs builds support
- How negative messaging affects different voter types
Explore messaging research below, or test your own campaign messages with Ditto.
Do Voters Trust Veteran Candidates? Swing State Answers
Here's something that's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veteran candidates everywhere these days, particularly prog...
"Protecting Democracy" Messaging Is Landing Differently Than Democrats Expect
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....