Colorado Voters on 2026: Fix the Constellation, Not One Star
Colorado voters are tired. Not disengaged - tired. When we ran a ...
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Tag: Voter Research
Voter Research Studies
Traditional polling takes weeks and costs thousands. By the time you get results, the news cycle has moved on. Ditto's synthetic voter research delivers the same depth of insight in minutes, letting campaigns test messages and track sentiment as events unfold.
Each study in this collection explores how real voter segments respond to candidates, policies, and campaign strategies. You'll find verbatim quotes from synthetic voters, demographic breakdowns, and clear takeaways for campaign teams.
What You'll Discover
- How different voter segments perceive candidates and their positions
- What language and framing resonates with persuadable voters
- Which policy issues drive turnout vs change minds
- Regional variations in voter priorities and concerns
Dive into our voter research below, or book a demo to run your own study in minutes.
Pennsylvania Voters on Shapiro: Fix the Bills, Park the 2028 Talk
Josh Shapiro has been governor of Pennsylvania for two years and the verdict from voters is: ...
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Georgia Voters on 2026 Governor: Boring Competence or Bust
Georgia has an open governor's race in 2026 and voters have ...
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Georgia Senate Voters: Ossoff Gets a B, Needs Receipts
Jon Ossoff won his Senate seat in 2021 by the skin of his teeth during one of the most watched elections in American history. Now he has to do it again. So what do Georgia voters actually th...
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Florida Voters on 2026: Insurance Is the Anxiety Tax
Florida is the state that never stops surprising you. You think you know the story - sunshine, retirees, theme parks - and then you talk to actual Floridians and realise the story is ...
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Ohio Voters on 2026: Stop Discovering Us Every Two Years
Ohio has a complicated relationship with national attention. Every two years, the TV cameras show up, the pundits discover the Rust Belt, and voters watch outsiders explain their state back ...
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Wisconsin Voters Want Boring Plans, Not Party Sweeps
Wisconsin is one of those states where voters take their politics personally - and seriously. So when we built a ...
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Pennsylvania Voters on 2026 House Races: Receipts Over Rhetoric
I have a soft spot for Pennsylvania. It is one of those states where politics is not abstract - it is the price of eggs, the cost of heating oil, the question of whether the factory down the...
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Michigan Voters on 2026: Governor Race Trumps Everything
Michigan in 2026 is a lot. You have got a wide-open governor's race, a Senate contest, a constitutional convention question that nobody asked for, and an economy that voters describe as 'dea...
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Arizona Voters on Katie Hobbs: Oatmeal Beats the Chili Bomb
Arizona is a state where politics and daily life crash into each other constantly - water rights, border policy, housing costs that make your eyes water. So when we ran a ...
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NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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GOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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What Actually Gets Voters to Volunteer: Door-Knocking Study
Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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What Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
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Arizona Voters Want Receipts, Not Poetry: AZ-03 Study
I've been obsessing over what actually moves voters in competitive districts. Not the pundit takes. Not the Twitter discourse. The ...
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Michigan Workers Want Spreadsheets, Not Speeches
"If a candidate speaks like a foreman at the morning standup - what, when, who is accountable, how we will verify - I listen. If they speak like a commercial, I tune out."...
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Nebraska on Dan Osborn: Show Us the Caucus Plan
"Half yes, half side-eye." That is how Margaret, a 65-year-old Lincoln retiree, describes her reaction to Dan Osborn's independent Senate run....
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Georgia Voters on Collins vs Ossoff: Less Drama, More Math
"Steamroll the radical left" - that is the pitch. Here is how Georgia voters actually hear it: noise....
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NC Swing Voters Want Receipts, Not Rhetoric
Six swing voters. Three questions. One consistent answer: stop treating us like idiots....
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Ohio 2026: Can Democrats Win Back the Buckeye State?
Ohio 2026 presents Democrats with their best statewide opportunity in years. With term limits forcing out Governor DeWine and creating open races across the state, the question is whether De...
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Pennsylvania 2026: What Makes a Veteran Candidate Credible?
Pennsylvania has become the ultimate bellwether state, and 2026 will test whether veteran candidates can break through in a political environment that has become increasingly skeptical of al...
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Arizona 2026: Andy Biggs and the Swing Voter Problem
Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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Texas 2026: What GOP Voters Actually Want in Their Senate Primary
Texas Republicans are heading into 2026 with a primary that could reshape the state's political identity. John Cornyn, the veteran senator seeking reelection, faces a challenge from Ken Paxt...
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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Florida Voters Want Receipts, Not Slogans
Florida has been trending Republican in recent elections, and Democrats are struggling to compete. But what do actual Florida voters think? What would it take for Democrats to have a shot in...
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NY Voters Want Boring Competence, Not Cable-News Warriors
New York's congressional races are always competitive, but the 2026 midterms feel different. Several districts flipped from Republican to Democrat in recent cycles, and first-term representa...
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Nevada 2026: Lombardo vs Ford Through Voters Eyes
Nevada's 2026 gubernatorial race is shaping up to be one of the most competitive in the country. Governor Joe Lombardo, a Republican and former Las Vegas sheriff, faces Attorney General Aaro...
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What PA Voters Really Think About Josh Shapiro
Governor Josh Shapiro is running for re-election in Pennsylvania, and I wanted to know what actual PA voters think about his first term. Not the pundit takes, not the polling averages. The r...
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Minnesota Voters on Fraud Messaging: More Numbers, Fewer Soundbites
Rep. Brad Finstad recently made headlines with his statements on fraud investigations and ICE enforcement in Minnesota, including his claim that fraudsters 'played Minnesotans as chumps.' St...
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New York Voters on Greenland Messaging: Less Jargon, More Kitchen Table
Rep. Gregory Meeks recently called the Trump Administration's Greenland push 'colonialism' and warned it threatens NATO alliance safety. Strong words that certainly generated headlines. But ...
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California Voters on EPA Messaging: Drop the Drama, Show the Receipts
Here is something that has been bugging me about political communications: politicians keep using words that sound powerful in Washington but land flat with actual voters. Rep. Mike Levin re...
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