What Supplement Buyers Actually Care About
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Tag: Consumer Behaviour
Consumer Behaviour Research Studies
Understanding why consumers buy what they buy is the foundation of effective marketing. Ditto's Consumer Behaviour research uses synthetic consumer panels to uncover the real motivations, barriers, and decision triggers that drive purchasing behaviour across categories.
These studies go beyond stated preferences to reveal actual decision-making patterns. From impulse purchases to considered buying journeys, each study features verbatim consumer quotes, demographic breakdowns, and actionable insights for brand teams.
What You'll Discover
- How consumers actually make purchase decisions vs what they say they do
- Category-specific triggers and barriers that influence buying
- Demographic and psychographic variations in consumer behaviour
- Price sensitivity, brand loyalty, and switching behaviour patterns
Explore our consumer behaviour studies below, or book a demo to run your own consumer panel.
What Canadian Shoppers Want From Natural Grocery
I asked 10 Canadian consumers a simple question: ...
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Do Consumers Trust Adaptogen Supplements?
We asked 6 consumers about Moon Juice. Here's what they said....
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Plant-Based Yogurt: What Actually Matters to Consumers
We asked 6 consumers about Forager Project. Here's what they said....
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What UK Dog Owners Really Think About Fresh Food Subscriptions
We asked 6 consumers about Different Dog. Here's what they said....
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Corporate Wallpaper: Why Workplace Mental Health Apps Fail
"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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EA's $70 Problem: Why Gamers Skip 2-3 Years Between Purchases
A casino in a jersey. That is how one participant described EA's Ultimate Team mode. Another called it "paying for air." A third said the annual release cycle felt like "a database patch" at...
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Why Canadians Won't Pay for Skip+: A Study in Subscription Fatigue
Canadian winters are brutal. Minus 19 degrees, icy sidewalks, snow piling up. The perfect conditions for food delivery, right?...
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Cash Advance Apps: Payday Loans With Prettier Icons?
Every single participant in this study said the same thing. I did not expect that level of consensus....
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Why "95% Accurate" Price Predictions Reduce Trust
"95% accurate." It is a bold claim for any prediction system. For a travel booking app promising to tell you when to buy flights, it is either a powerful trust signal or a red flag. I ran a ...
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Why Rideshare Memberships Struggle to Find Subscribers
Ask anyone which rideshare app they use and you will get a shrug: "Whichever is cheaper or faster." That is the reality Lyft faces. No loyalty, constant comparison shopping, and a membership...
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Does Sustainability Actually Sell Premium Apparel?
Everyone talks about sustainability in fashion. But when someone is standing in a store deciding between a $20 t-shirt and a $60 one that claims to be "absurdly soft" and environmentally res...
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Real-Money Gaming: Gambling Dressed as Competition
"Gambling dressed as competition." That was how Abigail Bolton described real-money mobile gaming when I ran a study with six American consumers. The consensus was stark: platforms like Skil...
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Receipts Not Vibes: Beauty Consumers Demand Proof
"Eye roll, then a nod." That was Alexandra Lopez's reaction when I tested Glossier's "Skin First, Makeup Second" philosophy with six American consumers. The positioning resonates as a north ...
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AI as Productivity Assistant, Not Creative Authority
"Eye roll" was the most common reaction when I mentioned AI video editing to content creators. But when I dug deeper, the picture became more nuanced: pragmatic openness to AI for mechanical...
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Why Trust Beats Features in All-in-One Finance
Trust, not features, is the gate to adoption. That was the unanimous verdict when I ran a study with six American consumers to test their reactions to Upgrade's all-in-one personal finance p...
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Revolut Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Revolut digital banking. Key findings: all-in-one positioning feels overwhelming, crypto features create distrust, users...
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Preply Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Preply online language tutoring. Key findings: price per hour is the main barrier, flexibility matters most, human eleme...
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Peloton Customer Perception Study
A Ditto synthetic research study exploring US consumer perceptions of Peloton connected fitness equipment. Key findings: price anxiety (feels like a car payment), space concerns for smaller ...
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Hippo Customer Perception Study
A Ditto synthetic research study exploring US homeowner perceptions of Hippo digital insurance. Key findings: quick-quote promises trigger skepticism, multi-carrier comparison creates lead a...
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The Kitchn Home Cook Study
What do consumers really think when they see The Kitchn? I ran a study to find out....
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Pabst Brewing Consumer Study
The same pattern keeps emerging in consumer research. Pabst Brewing Company is no exception....
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Branch Basics Consumer Study
Six consumers. Three questions. One clear pattern emerged about Branch Basics....
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Delicato Family Wines Consumer Study
Six consumers. Three questions. One clear pattern emerged about Delicato Family Wines....
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WhistlePig Whiskey Consumer Study
What do consumers really think when they see WhistlePig Whiskey? I ran a study to find out....
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Four Sigmatic Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Fentimans Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Rude Health Consumer Study
What do consumers really think when they see Rude Health? I ran a study to find out....
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Champion Petfoods Consumer Study
The same pattern keeps emerging in consumer research. Champion Petfoods is no exception....
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Everyday Wine Consumer Study - The Wine Group
Six consumers. Three questions. One clear pattern emerged about The Wine Group....
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Wine Portfolio Consumer Study - E. & J. Gallo
Every brand thinks they know their customers. I asked real consumers about E. & J. Gallo to test that assumption....
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Sustainable Skincare Consumer Study - UpCircle
What do consumers really think when they see UpCircle? I ran a study to find out....
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Plant-Based Snack Consumer Study - Hippeas
Six consumers. Three questions. One clear pattern emerged about Hippeas....
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Premium Beer Brand Perception Study - Heineken
Every brand thinks they know their customers. I asked real consumers about Heineken to test that assumption....
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Canadian Craft Pilsner Consumer Study - Steam Whistle
What do consumers really think when they see Steam Whistle? I ran a study to find out....
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What Singles Really Think About Dating App Messaging
Dating app messaging has a credibility problem. Every app claims to be 'different.' But what do singles actually think? I asked 6 Americans about app design, prompts, and what would make the...
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What Americans Really Think About AI-Powered Grocery Delivery
AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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What Americans Really Think About All-in-One Finance Apps
I wanted to understand how Americans feel about all-in-one finance apps - the ones that promise banking, investing, credit building, and cash advances in a single place. So I asked 6 US cons...
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What UK Professionals Really Think About Expense Management Tools
Right, here's the thing. I got curious about how UK professionals really feel about expense management, so I ran a quick study with 6 people from different industries. And honestly? Some of ...
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