Question 1

What drives health and wellness purchases?

Accepted Answer

Health and wellness purchases are driven by functional benefits, ingredient transparency, health claims credibility, and alignment with consumer lifestyle and values.

Question 2

How important are certifications in this category?

Accepted Answer

Certifications like organic, non-GMO, and third-party tested significantly influence purchase in health and wellness, though their importance varies by demographic and subcategory.

Question 3

What health claims resonate with consumers?

Accepted Answer

Claims around energy, gut health, immunity, protein content, and clean ingredients tend to resonate strongly, though effectiveness varies by target demographic and product type.

Question 4

How price sensitive are wellness consumers?

Accepted Answer

Health and wellness consumers often pay premiums for perceived quality and efficacy, but price sensitivity increases for everyday consumption items vs occasional use products.

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