What Makes a Burger Worth the Premium Price?
There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
Research Studies
Tag: Restaurants & QSR
Fast-Casual Mexican: Operational Excellence Beats Protein Claims
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...