Consumer Mood Check
A weekly read on the emotional temperature of Ditto's public mood-tracking panel. Follow the full response mix, the balance between positive and negative feeling, and the line between recovery and strain.
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Weekly Consumer Mood Visuals
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Response Trend
Stacked counts over time for each mood option.
Mood Balance Index
A single weighted line from emotionally negative to emotionally positive.
Mood Compass
Each historical run plotted by valence and activation.
Valence shows whether the overall feeling skews negative or positive.
Activation shows energy level, from low-energy / calm to high-energy / tense.
Latest Mood Compass
Most recent run only. Each dot is one participant.
Dots are lightly jittered around each mood position so overlapping answers form visible clusters.
Recovery vs Strain
Calm/recovery share against negative-strain share.
Quick Facts
Update Cadence
The tracker refreshes on a weekly cadence using the latest published public survey run.
Data Source
The charts on this page are populated from Ditto public Survey 1 via a public visuals endpoint.
Public Outputs
The page publishes five chart views: response mix, mood balance, two compass views, and recovery versus strain.
Privacy Scope
The public presentation is limited to anonymous aggregates and anonymous participant dots rather than personal identities.
The chart-ready JSON used on this page is available from the public visuals endpoint. For broader background on Ditto's synthetic populations, see How We Build Digital Twins and Methods & Validation.
What This Tracker Measures
Each run asks respondents to choose the mood that best matches how they feel right now, using a fixed set of twelve options from Excited to Depressed. Because the same mood palette is used every time, shifts in the charts show how the panel's overall emotional mix moves week to week.
How To Read These Charts
Valence
Valence tracks whether the panel skews emotionally negative or positive. Left is more negative. Right is more positive.
Activation
Activation tracks energy level. Lower values mean calmer, lower-energy states. Higher values mean more activated, tense, or energized states.
Why Recovery And Strain Matter
The recovery-versus-strain view compresses the full mood distribution into two interpretable shares: how much of the panel looks settled and restorative, and how much looks emotionally strained. That makes it easier to see whether the public mood is easing or tightening over time.
This page recreates the public Survey 1 analytics from the internal Zeitgeist view, but without any logged-in controls or participant identity exposure.
Methodology Notes
The summary charts use a fixed mood coordinate system. Mood Balance Index is the weighted average valence score on a -100 to +100 scale. Mood Compass uses valence on the x-axis and activation on the y-axis. Recovery vs Strain groups the response set into two simpler shares for interpretation.
Privacy And Limits
The latest participant spread chart exposes anonymous dots only. This public page does not show participant names, locations, or free-text answers. It is designed to show the mood structure of the panel, not the identity of any individual respondent.
The charts are read-only and may remain briefly cached between updates, but the underlying data is refreshed on a weekly cadence.
Frequently Asked Questions
What is the Consumer Mood Check?
Consumer Mood Check is a public weekly Ditto tracker that summarizes how respondents in Ditto public Survey 1 say they feel right now. It combines response counts, mood-balance scoring, mood-compass coordinates, and recovery-versus-strain views in one page.
How often is the tracker updated?
The page is designed to update on a weekly cadence. The charts fetch their latest data from Ditto's public visuals endpoint on app.askditto.io, so the rendered page reflects the most recent published survey run available from that feed.
What do valence and activation mean on the mood charts?
Valence measures whether the panel trends emotionally negative or positive. Activation measures energy level, from calm or low-energy states to tense, activated, or highly energized states.
What is the Mood Balance Index?
Mood Balance Index is a weighted summary score on a -100 to +100 scale. Negative values indicate a more negative overall mood mix, while positive values indicate a more positive overall mood mix.
Can I access the underlying data directly?
Yes. The page uses a public JSON feed at https://app.askditto.io/zeitgeist/api/public/surveys/1/visuals. That endpoint provides the chart-ready data used to render the five public visuals on this page.
Does the page expose any personal data?
No. The public page shows anonymous aggregate charts and anonymous participant dots only. It does not expose participant names, locations, or free-text responses.
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