Why Clean Labels Don't Sell Protein Bars Anymore
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
Research Studies
Tag: Protein
Protein Bars: Ditch the Cheeky Taglines, Lead with Macros
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
Fast-Casual Mexican: Operational Excellence Beats Protein Claims
Chipotle has been pushing "high protein" bowls hard lately - you've probably seen the prominent 80g protein marketing everywhere from Instagram ads to in-store signage and digital menu board...
Protein Bars: Macros Beat Marketing Badges
GoMacro has built a brand on certifications - organic, vegan, non-GMO, gluten-free, kosher, the works. Plus a heartwarming mother-daughter founder story and "cleaner" positioning. The packag...