Research Studies
Tag: Beer
Beer Industry Research Studies
The beer category spans macro lagers to experimental craft, each serving different consumer needs and occasions. Ditto's Beer research reveals how consumers navigate this diverse category and what drives their choices from everyday drinking to special occasions.
These studies cover craft beer, imported lagers, domestic brands, and emerging styles. Each study explores brand perception, occasion-based choice, flavour preferences, and the factors that drive premiumisation and brand loyalty in beer.
What You'll Discover
- How consumers choose beer for different drinking occasions
- Craft vs macro positioning and brand perception
- Flavour preferences and style trends
- Price sensitivity and premiumisation drivers
Explore our beer studies below, or book a demo to research your brewery or brand.
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