Research Studies

Tag: Messaging & Positioning

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Messaging & Positioning Research

Getting your message right is everything. These studies explore how consumers respond to different brand messages, positioning strategies, and communication approaches.

From tagline testing to full positioning research, each study reveals what resonates with target consumers and why. Use these insights to sharpen your own brand communications.

What You'll Discover

  • How consumers interpret and respond to brand messages
  • Positioning strategies that differentiate in crowded categories
  • Message testing across different consumer segments
  • Communication frameworks that drive consideration and trial

Explore our messaging research below, or test your own brand messages with Ditto.