Research Studies
Tag: Synthetic Personas
Synthetic Personas
Synthetic personas are the heart of Ditto's research platform. Each persona represents a real consumer demographic, calibrated on behavioural and psychographic data to generate authentic responses.
These articles explore how synthetic personas are built, how they think, and why their responses reflect genuine consumer perspectives. Understanding the technology helps you trust and interpret the results.
What You'll Discover
- How AI personas are calibrated on real consumer data
- The architecture behind synthetic consumer simulation
- Persona diversity and demographic representation
- Validation of persona authenticity and response quality
Learn how synthetic personas work, or book a demo to meet Ditto's consumer panel.
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