Unlimited global market research. Always on. Results in minutes.
What used to take months and cost six figures per study is now instant and limitless.
"The conclusions were 95% the same, the correlations were very strong, and in many cases the numbers were nearly identical."
— Toni Clayton-Hine, CMO of EY Americas (Evidenza/Harvard Study)
Always‑On Insight, for Teams That Can't Afford to Guess
Every one of us knows this paradox: the decisions that matter most require evidence that takes longest to gather.
We've watched boards demand certainty while markets demand speed, knowing traditional research can't match the cadence business now requires. Now, there's a better way.
Targeted
From Fortune 500 CEOs to well-off parents in India or GLP-1 weightloss Patients in the UK, we accurately model even hard‑to‑reach audiences for you.
Scalable
Forecast the performance of any form of strategy, product launch, or market entry, anywhere, any time.
Global
Get market intelligence from anywhere in the world, right from your desk.
What Exactly Is a Digital Twin Panel?
A Digital Twin (DT) panel is a statistically grounded, context‑rich and exact simulation of the consumers or decision‑makers you care about.
Population-True Foundations
We start with official statistics and market structure for statistically grounded baselines.
Context Layers
We add media, culture, price realities, and category behavior for realistic responses.
Example
Test three price points across US Gen Z and UK Millennials, compare lift and sentiment in minutes.
Countries Available
Digital Twin Population available for research recruitment. Populations can interact in their native language to support local teams.
USA
300,000
Canada
120,000
Germany
220,000
France
280,000
UK
290,000
Spain
120,000
Italy
150,000
Turkey
165,000
Poland
115,000
India
500,000
South Korea
120,000
Mexico
250,000
Brazil
320,000
Japan
300,000
~65% of global GDP IMF/World Bank mix. More countries coming soon.
From Outsourced Research to Owned Intelligence
We program a dedicated environment powered by population-true digital twins specifically selected for your market, trained on category data, and calibrated to your business context.
This isn't outsourced research - it's your own always-on intelligence system.
We Build Your Custom Environment
Population-true digital twins, calibrated to your business
We don't rent you access to a generic panel. We build you a dedicated environment populated with digital twins that mirror your actual market demographics, psychographics, and behavioral patterns.
Each twin is trained on category-specific data, your brand context, competitive landscape, and market dynamics. This becomes your private intelligence asset - not a shared resource you're borrowing.
You Get Direct System Access
No middleman. No research brief translations. Just direct dialogue.
Your team gets direct access to your digital twin environment. Ask questions in plain English. Test concepts as they emerge. Run parallel scenarios across segments, regions, and price points.
Instead of waiting weeks for "research findings," you get immediate, contextual feedback that keeps pace with your business decisions. Your intelligence system is always on, always current, always yours.
Your Intelligence Evolves
Every interaction makes your system smarter about your business
Unlike traditional research that gives you static snapshots, your owned intelligence system learns from every query, test, and campaign you run. It builds institutional memory about what works for your brand, in your categories, with your customers.
Over time, you develop intelligence that no competitor can access or replicate - because it's trained specifically on your business context and success patterns.
Digital Twins That Live in the Real World
Instead of relying on static data, our digital twins stay current with breaking news.
We monitor hundreds of global news sources—from gossip magazines to financial authorities, across all perspectives—to ensure your digital twins reflect the same information environment that shapes real human decisions.
Every twin automatically receives relevant news from their country and region.
When you test a concept during economic uncertainty, supply chain disruptions, or regulatory changes, your digital twins factor in the same concerns your real customers are reading about today.
Always-on intelligence. Always up-to-date insights.
Sample sources our twins ingest for current-events context
Ditto - Stay in touch
Get insights that don't slow you down. Research updates, case studies, and market intelligence—delivered monthly.
From Research Bottleneck to Always-On Intelligence
Before Ditto
Months to recruit the right demographics across markets
Studies take weeks, insights arrive after decisions are made
Sample sizes too small for reliable cross-cultural patterns
Budget constraints limit global market exploration
Traditional panels miss hard-to-reach decision makers
With Ditto
Access any audience instantly: CEOs to consumers, any market
Test concepts in real-time, decisions move at market speed
Insights from millions of population-true digital twins
Explore any market globally without recruiting constraints
Model executives and niche audiences others can't reach
Based on Cutting Edge, Peer Reviewed Science
Our model stands on foundations developed by researchers from leading universities, including Harvard, Cambridge and Washington
Population‑True & Documented
Versioned bases (vYYYY.Q) with weights and visible drift tracking.
Generalization Checks
Out‑of‑sample prediction, test–retest stability, and prompt/wording sensitivity.
Aligned to Reality
Where signals exist, we check correlation with market outcomes (e.g., preference shares, review sentiment) over time.
Bias‑Aware
Debiased question wording, randomized variants, personality spread, and skeptic checks reduce conformity bias.
Human Bridge (Optional)
Lightweight human validation flow for regulated decisions or stakeholder assurance.
Our approach is
Informed by the digital‑twin concept and by peer‑reviewed research on MRP and LLM‑based human simulations.
Digital Twins Help You Grow Revenue, Protect Share, and Unlock New Markets—Faster Than Anyone Else
Faster Prioritization
Keep a live, evidence‑based ranking of ideas—even across countries.
Sharper Messaging
Iterate headlines, claims, and RTBs as often as you need; see which segments move and why.
Access the Formerly Inaccessible
Model executives, decision-makers, and hard-to-reach audiences with realistic constraints and incentives.
Ready to Transform Your Research Process?
Frequently Asked Questions
Getting Started
What's the Difference Between This and ChatGPT?
ChatGPT guesses the next word based on the word that came before it. Digital twins are built on facts—starting with census data, market structure, cultural context, media consumption patterns, and economic realities. We create statistically grounded simulations of real populations, not word predictions.
What is a Digital Twin Panel?
A Digital Twin Panel is a simulated audience that mirrors a real population. We combine official statistics with behavior, culture, media, and price context so the twins respond like real people—at speed and scale.
What Problems Does This Solve vs. Traditional Research?
Traditional panels are slow, expensive, and episodic. Digital twins are always‑on, so teams can iterate daily, compare markets side‑by‑side, and make decisions in days—not weeks.
What Do I Actually Upload or Test?
Concepts, messages, headlines, pack designs, RTBs/claims, naming options, creative variants, pricing/offer tests, and more. You can also bring segment definitions or customer data to condition the twins.
How Long Does a Run Take?
Most concept or message tests return results in minutes. Large multi‑market testbeds may take longer depending on scope.
Coverage & Samples
Which Countries Are Available?
Currently: USA, Canada, UK, France, Germany, Spain, Italy, Turkey, Poland, Japan, South Korea, India, Mexico, Brazil.
Can You Model Niche B2B or Hard-to-Reach Audiences?
Yes. We build constrained twins (e.g., by role, industry, firmographics) and validate against any signals you can share (pipeline mix, win/loss, CRM cohorts). For ultra‑narrow groups, we emphasize repeatability and human bridge options.
Methodology & Validation
How Do You Know the Results Are Reliable?
We run generalization checks, test–retest stability, wording sensitivity analyses, and alignment to real‑world signals (e.g., sentiment, share movements). EY Americas found 95% correlation with traditional research.
Can We Validate with Humans if Needed?
Absolutely. For regulated or high‑stakes decisions, add our Human Bridge step: a small targeted human read to confirm directionality before you ship.
Will the Models Hallucinate or Give Unrealistic Answers?
We minimize drift by constraining tasks, enforcing reasoning scaffolds, and scoring against rubrics. We show traceable rationales and segment‑level drivers so you can audit the "why," not just the score.
Using the Product
What Do I Get Back?
Clear scores and ranks, segment breakdowns, rationales/commentary, and a concise decision brief (what to keep, cut, change). Multi‑market runs include country comparisons.
Can I Bring My Own Customer Data?
Yes. We securely upload segment definitions, CRM cohorts, or past research summaries. We use them to condition twins or evaluate against your proprietary segments.
When Shouldn't I Use Digital Twins?
Legal compliance questions requiring jurisdiction‑specific legal advice, safety‑critical UX without human validation, ultra‑novel stimuli with no grounding context, or claims requiring lab measurement. For these, use our Human Bridge or traditional research.
Business & Security
What Happens to Our Data and Uploads?
We use your uploads to run your tests and improve your private workspace performance. We do not sell your data or use it to train public models. Full DPAs and NDAs available.
How Do We Try This?
Contact us to discuss your specific research needs. We'll work with you to design a solution that fits your team's requirements and timeline.
How Is Pricing Structured?
Typically by workspace (users/markets) plus usage (volume of tests). Pilots are fixed‑fee. Enterprise packages include dedicated support and custom twin development.