Question 1

What is a digital twin consumer?

Accepted Answer

A digital twin consumer is a virtual representation of a consumer segment, built to simulate how real consumers in that segment would think, feel, and behave.

Question 2

How do digital twins relate to synthetic personas?

Accepted Answer

Synthetic personas are an implementation of the digital twin concept for consumer research, using AI to create virtual consumer representations for research purposes.

Question 3

How accurate are digital consumer twins?

Accepted Answer

Accuracy depends on calibration data quality and use case. Digital twins excel at capturing attitudes and preferences, with validation ongoing against behavioural outcomes.

Question 4

What data feeds digital twin consumers?

Accepted Answer

Digital twins are calibrated on demographic data, psychographic profiles, behavioural patterns, and category-specific consumer research.

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