What is synthetic market research?

Synthetic market research uses AI-powered personas representing real consumer demographics to gather insights about products, brands, and categories without traditional respondent recruitment.

How fast can I get market research results?

Ditto delivers market research insights within hours. Studies can be designed, fielded with synthetic consumers, and analysed in a single business day.

Is synthetic market research reliable?

Ditto's synthetic personas are calibrated on real consumer data and validated against traditional research outcomes. The methodology captures authentic consumer perspectives with high fidelity.

What types of market research can Ditto do?

Ditto supports concept testing, brand perception studies, competitive analysis, consumer segmentation, messaging testing, and exploratory category research.