Question 1

What is synthetic market research?

Accepted Answer

Synthetic market research uses AI-powered personas representing real consumer demographics to answer research questions, replacing or augmenting traditional survey respondents.

Question 2

How is synthetic research different from surveys?

Accepted Answer

Unlike surveys that recruit real people, synthetic research uses AI personas calibrated on demographic data. This enables faster turnaround and deeper qualitative responses.

Question 3

When should I use synthetic market research?

Accepted Answer

Synthetic research is ideal for early-stage concept testing, rapid iteration, competitive analysis, and situations where speed matters more than sample size.

Question 4

Is synthetic research cheaper than traditional methods?

Accepted Answer

Yes, synthetic research typically costs 80-90% less than traditional focus groups and delivers results in hours rather than weeks.

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