Articles & Insights

Tag: Attention Economy

Social Desirability Bias: Why Your Research Data Might Be Lying to You

Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights. It's the tendency for people to answer questions in ways that make th...

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Attention Economy Best Practices Consumer Behaviour Industry Impact Market Research Methodology

Synthetic Research Can Help You Win the Battle For Consumer Attention

The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....

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Attention Economy Best Practices Consumer Behaviour Market Research Messaging & Positioning Synthetic Market Research

Why you might not read this post

Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and thousands of Instagram posts flood the networks. Daily, we’re talking a...

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Attention Economy Best Practices Consumer Behaviour Discourse & Culture Messaging & Positioning Synthetic Market Research