Question 1

What drives beer purchase decisions?

Accepted Answer

Beer purchases are driven by occasion, taste preference, brand familiarity, price point, and social context - with different factors dominating at different consumption moments.

Question 2

How do consumers perceive craft vs macro beer?

Accepted Answer

Craft beer is often associated with quality, variety, and authenticity, while macro brands are valued for consistency, value, and refreshment. Many consumers drink both depending on occasion.

Question 3

What beer styles are trending?

Accepted Answer

Trending styles include hazy IPAs, lighter craft options, Mexican-style lagers, hard seltzers, and non-alcoholic craft beer - reflecting both flavour exploration and moderation trends.

Question 4

How is moderation affecting beer consumption?

Accepted Answer

Moderation trends are driving growth in session-strength options, non-alcoholic beer, and quality-over-quantity consumption patterns, particularly among younger legal-drinking-age consumers.

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