Question 1

What drives retailer loyalty?

Accepted Answer

Key factors include price perception, convenience, product selection, shopping experience, and trust. Different segments prioritise these factors differently.

Question 2

How do consumers perceive value retailers?

Accepted Answer

Value perception goes beyond price. Consumers evaluate value retailers on product quality, selection, store experience, and whether savings feel genuine or gimmicky.

Question 3

Do omnichannel capabilities matter?

Accepted Answer

Increasingly yes. Consumers expect seamless experiences across online and physical channels. Click-and-collect, returns flexibility, and inventory visibility influence retailer choice.

Question 4

How can retailers test messaging?

Accepted Answer

Synthetic research enables rapid testing of promotional messaging, value propositions, and campaign concepts with target shopper segments before market launch.

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