Question 1

What is synthetic voter research?

Accepted Answer

Synthetic voter research uses AI-generated personas calibrated to real demographic data to simulate how different voter segments would respond to campaign messages, policy positions, and candidates.

Question 2

How is this different from traditional polling?

Accepted Answer

Traditional polling requires recruiting real respondents, which takes weeks and costs thousands. Synthetic research delivers comparable insights in minutes at a fraction of the cost, allowing campaigns to iterate quickly.

Question 3

Can I trust synthetic voter data for campaign decisions?

Accepted Answer

Ditto's methodology has been validated against real-world election outcomes. While synthetic research excels at directional insights and message testing, we recommend combining it with traditional polling for high-stakes decisions.

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