Articles & Insights

Tag: Ai Market Research

There is a standard party trick in the synthetic research industry. You show someone an AI persona. You ask it a questio...

In April 2023, a research team at Stanford University published a paper that, by the standards of academic computer scie...

Somewhere in a boardroom this morning, a brand director is presenting consumer research that took eight weeks and cost $...

The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...

In April 2023, a group of Stanford researchers published a paper that placed 25 AI agents in a virtual town and watched ...

If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...

Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...

Two platforms. Both claim to simulate human behaviour. Both promise to replace traditional focus groups with AI-generate...

One hundred million dollars. That's what it costs, apparently, to turn a Stanford research paper into a product that pre...