Question 1

How do CPG brands differentiate in crowded categories?

Accepted Answer

Effective differentiation comes from authentic positioning, clear benefit communication, and consistent brand experience. Generic claims and me-too messaging fail to break through.

Question 2

How should CPG brands test messaging?

Accepted Answer

Test messaging with target consumers before campaign launch. Synthetic research enables rapid iteration on positioning, claims, and creative concepts without lengthy traditional research cycles.

Question 3

Should CPG brands follow trends?

Accepted Answer

Selectively. Not every trend suits every brand. Validate trends against your target consumers before investing. What works for competitors may not resonate with your audience.

Question 4

How often should CPG brands conduct research?

Accepted Answer

Continuous research beats periodic studies. Consumer preferences evolve, competitors adapt, and market conditions change. Regular pulse checks identify shifts before they become problems.

Articles & Insights

Testing Consumer Perceptions of Alternative Milks

Testing Messaging for NoFrills

Related Topics