Question 1

How do consumers evaluate ingredient lists?

Accepted Answer

Consumers typically scan for recognisable ingredients, check for allergens, and prefer shorter lists with familiar components.

Question 2

Do natural ingredient claims drive purchases?

Accepted Answer

Natural claims matter but have become expected. Differentiation requires specific ingredient stories or functional benefits beyond 'natural'.

Question 3

Is ingredient simplicity always better?

Accepted Answer

Generally yes, but category matters. Functional foods may justify complexity if benefits are clear. Commodity products benefit most from simplicity.

Question 4

How do I test ingredient messaging?

Accepted Answer

Synthetic panels can evaluate claim comprehension, preference between formulations, and emotional response to ingredient positioning.

Articles & Insights