Question 1

What drives plant-based purchase decisions?

Accepted Answer

Plant-based purchases are driven by health considerations, environmental concerns, animal welfare, curiosity, and increasingly by taste and convenience as products improve.

Question 2

Who buys plant-based products?

Accepted Answer

The majority of plant-based consumers are flexitarians reducing animal products rather than strict vegans or vegetarians. This mainstream audience prioritises taste and convenience.

Question 3

What are the main barriers to plant-based adoption?

Accepted Answer

Key barriers include taste and texture concerns, price premiums, ingredient lists that seem highly processed, and uncertainty about preparation and cooking.

Question 4

How do plant-based products compare on taste?

Accepted Answer

Taste perceptions vary significantly by product and brand. Consumer expectations have risen with improved formulations, making taste parity increasingly important for repeat purchase.

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