The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
Read ArticleArticles & Insights
Tag: Synthetic Personas
The Ten Levels of Synthetic Personas
A practical classification system for synthetic personas, from prompt-only profiles to interactive multi-agent societies...
Read Article
Definitions of Common Terms in Synthetic Market Research
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from ...
Read Article
Industries Impacted by Synthetic Market Research
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...
Read Article
Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...
Read Article
What Is Synthetic Market Research?
Synthetic market research is a new way to answer an old question: ...
Read Article
Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
Read Article