Question 1

Do functional water claims work?

Accepted Answer

Effectiveness varies by claim type and audience. Medical-grade claims appeal to specific segments; broad wellness claims face scepticism. Specificity and substantiation matter.

Question 2

Why do consumers pay premium for water?

Accepted Answer

Premium water purchases are driven by perceived purity, source story, functional benefits, and status signalling. Different segments prioritise different premium attributes.

Question 3

Is flavoured water mainstream?

Accepted Answer

Flavoured and sparkling water have grown significantly but remain occasion-specific for many consumers. Understanding usage contexts helps position flavoured variants appropriately.

Question 4

How can I research hydration preferences?

Accepted Answer

Synthetic panels can test product concepts, evaluate functional claims, understand occasion-based consumption, and identify the messaging that resonates with target hydration consumers.

Articles & Insights

No articles found for "Water & Hydration"

Related Topics